15 Sep 2013
Health and Beauty
Culture of Origin:
United States of America
*CutCue does not condone the use of pornographic, strong sexual references, violence, obscenity or profanity
in any video or image
The amount of difference between the two cultures you have selected. If the amount is low, the two cultures
are similar, if it is high they are very different.
United States of America
National Language: English 82.1%, Spanish 10.7%, other Indo-European 3.8%, Asian and Pacific island 2.7%, other 0.7% (2000 census)
Religion: Protestant 51.3%, Roman Catholic 23.9%, Mormon 1.7%, other Christian 1.6%, Jewish 1.7%, Buddhist 0.7%, Muslim 0.6%, other or unspecified 2.5%, unaffiliated 12.1%, none 4% (2007 est.)
National Language: Hindi 41%, Bengali 8.1%, Telugu 7.2%, Marathi 7%, Tamil 5.9%, Urdu 5%, Gujarati 4.5%, Kannada 3.7%, Malayalam 3.2%, Oriya 3.2%, Punjabi 2.8%, Assamese 1.3%, Maithili 1.2%, other 5.9%
Religion: Hindu 80.5%, Muslim 13.4%, Christian 2.3%, Sikh 1.9%, other 1.8%, unspecified 0.1% (2001 census)
We are asking the crowd in India
The degree to which your content crosses cultures. A high score means your content is well
received. A low score means it may be a poor cultural fit.
The level of comfort or discomfort felt when watching.
Try it on
We ask people to imagine that the people or places in the Video are replaced with people
or places from their own culture and then describe how they feel about it.
Peoples willingness to share the video and with whom.
In their words:
This is advertisement video. This is not suitable for Indian country, it is not suitable for Indian culture. The lovers should behave honestly in public place. it looks very sexy, when we watch TV such scene came it is possible to view such a video with family members. the content of the video should directly inform what they come to tell. but it shows inappropriate content.
This video is good to watch but this video doesn't suit my country. It is not good to show the smoking scene as is not necessary for a deodorant.This video is slightly inappropriate for a deodorant to show of bedroom scenes and not good for my culture of this type.
The video content is a adults only content. Women do not smoke in my country. They do not show their sexual urge for men so openly. However these kind of ads are shown in the TV for perfumes. But the intimate bed room scenes to be cut for my country(India)
The video shows inappropriate content, I don't like the video. It is not our culture. What I feel is by using branded perfumes or wearing branded cloths we can not flirt girls.
i think this video is remember one persons life.. in this video many sexual acts in public place. it is not suitable for my culture. so i dont like this video.
This video is not match for my country, because this is only for the adults. The video should attract all family members especially small childrens.
Is about Dior homme parfum .I like it very much.
very interesting and sexy video for DiorHomme
I like this video but somewhat sexy
it's not view able for our country
Top Brands on Facebook
- MTV India
- India Community Digest
- Facebook India
- Zoom TV
- The Times of India
Top Websites (last 90 days)
Top Searches (last 90 days)
- facebook login
- download songs
How much a culture accepts the unequal distribution of
India has a high Power score - which means there is an appreciation for hierarchy and a top - down structure in society. The Indian attitude can be summarised in the following words and phrases: dependent on the boss or the powerholder for direction, acceptance of unequal rights between the power-priviledged and those who are lesser down in the pecking order, immediate superiors accessible but one layer above less so, paternalistic leaders, management directs, gives reason and meaning to ones work life and rewards in exchange for loyalty from employees.
INSIGHT: Indians are always conscious of social order and their status relative to other people. As a result people generally are well groomed in particular in public as their position in the social hierarchy is defined by the clothes they wear, shoes, posture and makeup.
How much a culture is threatened by
India has a medium, low preference for avoiding Uncertainty. In India there is acceptance of imperfection; nothing has to be perfect nor has to go exactly as planned. India is traditionally a patient country where tolerance for the unexpected is high and even welcomed as a break from monotony.
INSIGHT: Internet and adoption of new innovations can be linked to wealth and Uncertainty avoidance - adoption rates will be higher when Uncertainty scores are lower. India with a moderately, low score is a relatively fast adopter of new innovations and has a rapidly growing internet penetration rate.
Individual vs the Group. The level of
India with a moderately, low Individuliam score is a Group culture - this means that there is a high preference for belonging to a larger social framework in which individuals are expected to act in accordance to the greater good of one’s defined in-group. The actions of the individual are influenced by various concepts such as the opinion of one’s family, extended family, neighbours, work group and other such wider social networks that one has some affiliation toward.
INSIGHT: In India, shared beliefs have priority over unique, individual beliefs. The social norms of the in-group are favoured over individual pleasure so in India pleasure and happiness is derived from group harmony, perseverance and prosperity.
India is considered a low Masculine culture. Even though it is mildly above the mid range in score, India is actually very Masculine in terms of visual display of success and power. The designer brand label, the flash and bling that goes with demonstrating success, is common. However, India is also a spiritual country with millions of deities and various religious philosophies. It is also an ancient country with one of the longest surviving cultures which gives it ample lessons in the value of humility and abstinence. It is these influences that balance these highly Masculine outward displays of success in Indian culture.
INSIGHT: In India, males significantly out number females and this imbalance has increased over time. Culturally, Indian parents will value male children over female children. It is accepted that men and women have different roles in society and that women should be family orientated.
Indian colour associations:
Red: Birth, fertility - Wedding dress, bindi, henna colour in hair
Yellow: Sun, commerce - Taxis, tumeric spice
Blue: Heavens, love, truth, mercy - Krishna's skin
Green: Nature - Plants, crops
Pink: Happiness, hope - Ganesh birthday celebration powder
Orange: Death, rebellion - Hindu monks' robes, death shroud of married woman
Black: Laziness, anger, intolerance - Alcohol, Sudra (untouchable caste)
% internet users of total population
80% of Indian web users are 'creators' publishing articles, stories and blogs compared with 24% in America and 23% in Europe (Source: Forrester)
Top social media sites
(% of total social media use by country)
21% of luxury brands have market-specific Facebook pages for Brazil, Russia and India (Source: Digital IQ Index)
800 million Indian consumers own mobile phones - but very few have smartphones (Source: Harvard Business Review)
Sources: Hofstede Dimensions of Culture (Hofstede.com). Global Marketing and Advertising
Understanding Cultural Paradoxes 2010 Marieke de Mooij. Colours Across Cultures: Translating
Colours in the Interactive Marketing Communications Mario De Bortoli & Jesús Maroto 2001. CIA
World Fact Book, www.cia.gov/library/publications/the-world-factbook/. www.alexa.com
Report data is accurate at the date of report, date appears at the top of this report.